You developed a solid USP, are attracting visitors and growing your database and have identified tools from you marketing arsenal that are appropriate for your prospective buyers. The key now is to automate the whole process incorporating your USP into each marketing message.
In today’s age of technology, all phases of the marketing process can be automated whether its email messages, text messaging, social media, direct mail or a combination of all of them.
Automating the process will:
- Minimize leakage and lost sales opportunities
- Allows you to map out the marketing message at each phase so that each message builds on the previous. moving the customer along step by step in the marketing and sales process
- Provides opportunity to measure the effectiveness of each message so that adjustments can be made on the fly to improve the performance of the process and improve the ROI of the marketing campaign.