Most days we’re so caught up in our daily challenges of trying to determine the next best blog post to write about, what type of great content we can create, the latest in SEO best practices and how to best help our clients succeed. At times we suffer from information overload, feel overwhelmed with setting up, running and managing our businesses. We get into a feel-sorry-for-me attitude when things just don’t go quite our way. We are so caught up in our own head and make major issues out of relatively minor hurdles. We forget about what is most important – our loved ones; family, friends, coworkers and all those that are part of our community that are faced with life’s real challenges. Folks that are dealing with crippling, painful and possibly life-ending diseases or tragic losses of loved ones.
I have been fortunate that over the past year, my business has provided an opportunity to get to know a community of wonderful, giving people. During that time, I have seen many faced with challenges far greater than just the day to day challenges associated with setting up, creating and running a business.
Matt and Sarah, having to experience Sarah’s father suffering through a painful debilitating rare form of cancer, Tim and his wife losing their infant son to a rare disease, John whose brother is suffering from cancer and can barely stand and needs to be there for his brother while they search for a facility that can care for his needs or my old roommate and good friend John, who was diagnosed with a brain tumor last fall and battles each day.
We all have to endure and persevere through these times…watching a loved one get sick and suffer is one of the most difficult time one goes through. When that happens our hearts ache and we want to bear that burden for them. All we can do is be there, give a comforting hand, gentle touch, help them in any way possible and pray for their burdened to be lightened. It is in these times we realize that being overwhelmed by a project is just not that big of a challenge. Sure, we have to invest a little more time, but it’s insignificant and pales in comparison to seeing the burden of our loved one is enduring.
You see marketing is easy when compared to the real challenges that life will throw at us.
I have had my own personal challenges that brought all this into focus. Last year, as I launched my marketing business, my mother’s health took a turn for the worse. For 4 months I spent a
lot of time driving between Charlotte and Massachusetts to spend time with her. I was fortunate to spend the whole week with her just a few days before she passed. As I left, Continue Reading…
Email marketing is an extremely effective and efficient method for increasing sale if implemented properly. I am not talking about sending out outbound spammy emails, but rather emails that provide value and build trust amongst your targeted audience. In this post we will list our top 5 compelling reasons for email marketing.
