Platform and Offers
Have you visited a web site, received a survey, taken a phone call and the company at the other end or you who you just did business with wants information from you but offers nothing of value in return. Why would I want to spend my valuable time filling out a contact form if I am not going to receive anything of value or worse yet be contacted to be sold to. When I was younger I would be enticed into filling out a contact form for a chance to win something cool, only to be contacted later for a hard sell of a timeshare, windows and siding, etc. Most of us have been there at some point in our life and we learn quickly to protect our contact information.
So how do you create an offer so you can grow your database of prospective buyers if they are protective of their contact information. Here are some tips:
- It has to be the right offer that connects with your visitor. To accomplish this you need to truly understand your buyer and create an offer that solves a problem they are seeking a solution for, provide information they want to learn more about or anything else that is of interest to them.
- The value off must be greater than the contact information being provided.
- Make them feel comfortable and reassure them that the contact information they provide to you will be kept private.
The offers are presented to your visitors on any Platform where there is an opportunity for an exchange of information. The appropriate platforms that you use is dependent on where you come in contact with your clients , It can be a phone inquiry, your website, a trade show or any other place your prospective clients go to seek information where you can setup a process for exchanging of information – your free offer in return for their contact information.