Archives For Inbound Marketing

Plot Your Course for Implementing an Inbound Marketing System

Too often, businesses launch an inbound marketing campaign without plotting a course. To be sure, marketers are afforded ample creativity with respect to their advertising approaches when promoting their product or service online, but failure to plot a course could be devastating to your inbound marketing campaign.

Why Developing Your Buyer Personas is Critical for a Great Inbound Marketing Campaign

Inbound marketing relies heavily upon creating great, meaningful content. The message and information you share needs to be relevant, informative and useful to your end-users.  Additionally, consider the media and forums through which you intend to convey your message. Are these the places your audience goes and seeks information? Big-Profits-Picture One of the first and often overlooked steps in developing an effective inbound marketing campaign is to develop buying personas for your target audience. The purpose of the buyer persona is to delve deep inside into who your audience is: How they think, what they do each day, what challenges and struggles do they have?  Who are influencers in their lives?  What are their likes and dislikes? Where do they go to hangout or seek information?  Do they have a problem, itch, or burning issue that a solution is not apparent?

All of this information is put together into Continue Reading…