Are you maximizing your Pay Per Click (PPC) campaign by using ad extensions? Do you know what an ad extension is? I have met with many business owners in Charlotte who have setup their own PPC ad campaigns using Google AdWords.
Yes, there are many tutorials and it is not exceedingly hard to post an ad with keywords. However there are many nuances to setting up a good ad campaign that will maximize your ROI. In this post I will highlight the use of ad extensions and in the next post I will reveal how your Quality Score matters in Google and how you could be overpaying for those clicks. For this post, onto the topic at hand…using ad extensions.
What are Google Ad Extensions?
Google provides businesses that setup a PPC campaign the opportunity to use ad extensions. ad Extensions are simply a way for you to get more information about your business into a PPC add. This offers a great benefit for setting up ad extensions since you are not paying any more for an ad extension. You do pay for the click as you would for a normal PPC, but what’s great about them is they offer your prospective customers more information and more reason to click on your ad.
As with all PPC you are paying for the click and the PPC cost will be dependent on the competitiveness of the keywords, how well the ad campaign is setup, and yes the position of the ad.
What Types of Ad Extensions Are Available?
1. Location Extension
This is a perfect opportunity for a brick and mortar stores. It merges your business address and phone number seamlessly with your text. For example if you are an auto repair shop and someone is searching for auto repair in Charlotte, the customer searching for your ad will see your full address and phone number and directions right to your location.
2. Call Extensions
Also know as click to call on mobile devices, These are exactly as described. When you add a call extension, Their is a clickable link in the ad (the little green phone receiver). The convenience of having this clickable link on a mobile device is a great use for restaurants or any other businesses whose customers may be searching for them on a mobile device. How many of us can remember seven numbers when switching over to our phone keypad to try and dial. Most will just abandon and look for another business that is easier to reach. The call extensions will not Continue Reading…