When most people think about generating organic traffic, they’re thinking about link building. While link building is a crucial part of any long-term SEO effort, there are dozens of ways for you to be proactive and increase organic traffic right now. Below we’ll look at seven of the most potent and valuable strategies to do just that.
1. Create Quality In-Depth Content
It turns out that Google likes it when you’re thorough. According to the folks over at the Moz Blog, as much as 6% of all search results include content Google has tagged as in-depth article content. There are no current studies on the disproportionately large importance of this type of content, but a handful of websites have claimed traffic increases of around 10% for content that Google tags as in-depth. If you want to qualify your content as in-depth, there are several simple steps you can take. For example, put together a Google+ authorship account, maintain best practices for canonicalization, and head to schema.org for an article markup.
2. Optimize Video Content
Video snippets take up more screen space in a Google SERP than any other type of snippet, including Google Authorship images. Apart from the obvious benefit of being anchored near the top of search results, studies have demonstrated Continue Reading…