The Marketing Arsenal

The Marketing Arsenal

The marketing arsenal are the tools that you use to communicate and educate your clients on solutions to their problems.  It is how they are moved along in the marketing and sales process. Most importantly, whatever tools are used from the marketing arsenal, the marketing is measured.  What is the click through rates? What are the conversion rates?  How much new revenue is the campaign generating?  Is client acquisition cost increasing or decreasing?

Today’s tools provide businesses the opportunity  to measure all phases of its marketing and each form of marketing.  While, you may think that one form of marketing will work well for your buyer personas, that may not be the case.  The latest fads  are social media and mobile marketing. Maybe you are are using both Linked In and some form of mobile marketing.  After a month or two, because you are measuring the effectiveness of each, you find your ROI is much lower with mobile marketing than Linked In.  Since you measured and know the effectiveness of each, you can reallocate your resources from mobile marketing to Linked In, since your ROI is greater on Linked In.  As a marketing consultant in charlotte,

As a marketing consultant in Charlotte we always want o  pick the right tool from the marketing arsenal to maximize your ROI.  Here are just some of your choices:

  • Search Engine Optimization
  • Content Marketing
  • Mobile Marketing
  • Social Media Marketing
  • Pay per Click (PPC) Marketing
  • Social Media Marketing
  • Video Marketing 
  • Email Marketing
  • SMS Marketing
  • Amazon Marketing
  • Direct Mail Marketing
  • Free Recorded Message Marketing
  • Television Marketing
  • Radio Marketing
  • and more

No Comments

Be the first to start the conversation.

Leave a Reply