Leveraging Social Media Marketing During Olympics
The Superbowl is in books and we have moved on to the Olympics. More than 500 hours of Olympic coverage will be aired on NBC’s family of channels (NBC, NBCSN, USA, MSNBC and CNBC). With all that coverage comes significant chunks of advertising and opportunities for businesses to leverage Social Media by capitalizing on events as they happen and on the back of advertisers miscues.
Learn from Superbowl Advertisers – Focused on Brand Awareness and Not Responsive Marketing
I am not a fan of Superbowl advertisers. The majority of companies are focused on boosting brand awareness and not responsive marketing. Most do not have a clear cut call to action, are not focused on building their contact database that will allow them to build relationships with potential customers and most do not have any systems or tools in place to measure their Return on Investment. How many phone numbers, special email address, landing page, listed etc. to directly measure response and track a lead or a sale to that commercial?
Most importantly: How many of the commercials will influence your purchasing decisions? Will you go out and buy a Volkswagon, Budweiser, Pepsi, Coca Cola, etc. based on a commercial you saw? A week later do you even recall more than a handful of the commercials you saw? If you do, can you associate the product with the commercial? For those of you who are Pepsi drinkers will you convert to Coca Cola because a commercial aired with America the Beautiful sung in several different languages or for those of you who drink Coca Cola will you switch to Pepsi because you liked the halftime show?
Many Are Learning to Leverage Social Media and Facebook to Increase Awareness and Staying Power of Advertising
While most are still focused on promoting brand awareness they are learning that social media engagement can offer Continue Reading…