Part four of our Four Step Marketing System is Marketing Automation. Marketing automation may sound impersonal but in reality, having systems in place that automate the whole customer experience process leads to better response time and an improved customer experience.
For example this past week my wife and I experienced poor responses from 3 different companies. If they had systems in place that automated the process we would have had a much more positive experience and I’d be writing about a different subject matter today.
I’m thankful that these local Charlotte companies do a poor job marketing. When they realize they are not getting sales or their process is broken, they will look for local marketing help here in Charlotte and I’ll be available to assist. However, I digress, back to our experiences this past week and how marketing automation can help you.
3 Companies, Same Poor Response to a Customer’s Inquiry
I am on well water and somehow dirt and sediment made its way into our system. For the past two weeks we had a putrid, rust color water coming out our faucets. Not only was it disgusting, but was causing problems with our faucets, toilets, washing machine, dishwasher, hot water heater, etc.
My attempt to Continue Reading…